I ate the last Mallomar today. There was no special event, no occasion that prompted the eating. It was a bit of chocolate available in my post operative, driving ban stash. A stepping stone to get me through to Friday. The last Mallomar.
Not the last Mallomar forever, no, Nabisco would never consider dumping this lovely concoction from it's stable of sweet nibblings. For some reason Kraft, the parent company of Nabisco, won't release the sales figures for the yearly sales of Mallomars but I would imagine they are fairly healthy. Blame the Mallomar Mystique. You see Mallomars are only available for roughly 5 months out of the year. Right now, New Yorkers are beginning to salivate like Pavlov's hungry dogs as October draws nearer. October marks the beginning of Mallomar season. End cap pyramids of the bright yellow boxes of this hypnotic cookie start to appear in Northeastern grocery stores. Hoarding immediately follows. IF (and I mean if) one is strong, at least a box or two will be locked into the freezer to be enjoyed later, in the cruel hot summer months when no Mallomars are produced. We can thank our brothers and sisters to the North for this iconic American cookie for the Mallomar is only produced in Canada. Only in Canada Mallomars are not called Mallomars, they are called Dream Puffs. There is also something called a Whippet but it's only made in Quebec. Don't ask, apparently it's a Canadian thing. If the Canucks only knew what power they wielded with a virtual stranglehold on our Mallomar obsession.
I don't know when I ate my first Mallomar but I'm sure a box was always on my shelves when I worked in the lean years as a theatre techie in Stamford Connecticut. Now I rely on finding a box or three when I travel east for the holidays. It's a simple cookie really, round graham cracker cookie as the base, a dollop of marshmallow and an envelope of pure dark chocolate. It's sexy and erotic, all smooth curves and exotic darkness. (The very fact that cookies are now erotic signals drastic need for change in my personal life) Other cookies try and duplicate the Mallomar Mystique but it's just not the same. So while everyone else is celebrating the end of summer and the beginning of crisp fall weather, colorful foliage and hearty fall foods, I will be waiting to get my Mallomar freak on. God Bless the Canadians.