(Which came first, Jabba or the Peep?)
Not satisfied with throwing a few Peeps in the kids Easter baskets, Peeps contests started popping up everywhere utilizing the long lost grade school exercise of Diorama Creations. From the Last Supper to the March of the Penguin Peeps, hopefuls spend countless hours carefully crafting their small scale Peep worlds. It wasn't long before the madness spread outside the cramped confines of the diorama box. There was art to be made.
But really, it's marketing genius. Because when it comes down to it, when you cut into a Peep, it's still just a marshmallow.
Just how many uses can you think of for the lowly marshmallow? Toasted on a stick while camping, melted into a s'more, plopped down into a steamy cup of hot chocolate, used as the sticky glue that holds Rice Krispy Treats together and the hideous topping to a sweet potato dish that seems to arise only at the winter holidays. How to get more people to purchase more Peeps? Offer some cheap prize and 15 minutes of fame and watch your Peep Profit grow. God Bless America!
There is some hope though. Peeps, while popular, have not reached the level of fame that has their fans tattooing their image into their skin. When you reach The Golden Girls tattoo level of fame, then you are more than Golden.